How a major tech company harnesses our Cards and Ecommerce Dataset to boost customer satisfaction and grow revenue
One of the world’s largest tech companies uses its ecommerce platform to offer a wide range of products and services to customers around the globe. FXC Intelligence was approached to help this player understand the cross-border fees applied by card issuers across the globe in order for the company to offer competitive Dynamic Currency Conversion (DCC) pricing.
The challenge
In a highly opaque market, the major tech company wanted to enhance transparency for consumers around the full cost of cross-border card transactions, provide an alternative payment option through DCC and remain coherent with new regulations.
To maintain a competitive edge, it is crucial for the provider to have a comprehensive understanding of up-to-date pricing to enable it to strategically set FX rates that are both attractive and competitive.
With the drive to improve customer satisfaction by offering alternative payment options, the provider needed to gain regular pricing updates for cards around the world.
The solution
After conducting a series of conversations with the client to understand their needs and how they aimed to optimise the cross-border user experience for their customers, FXC Intelligence determined that the Cards and Ecommerce Pricing Dataset was the right fit.
The dataset allowed the client to offer an alternative payment option and steered strategic decisions on setting margins based on insights into what major banks and card issuers were charging in each market.
With extensive global scope of over 100 countries, the Cards and Ecommerce Pricing Dataset was the perfect solution to provide coverage of the leading issuers’ card pricing, which is validated by real transaction data.
By accessing the data through APIs, CSVs or other formats, the client is able to leverage granular insights to enable faster product development and strategic decision making.
The result
Having partnered with us since 2019, the client has been able to optimise pricing decisions, enhance customer experience, comply with regulations and stay ahead of market trends by utilising the Cards and Ecommerce Pricing Dataset,
To find out more about the Cards and Ecommerce Pricing Dataset and how it can increase transparency for your business, get in touch to find out how we can help your business.
FXC Intelligence’s data clients
We have a range of clients using our datasets and platforms across many industries, including payments, banking, investment, technology and international policy making. Our clients use our data and intelligence for a variety of different purposes, such as gaining an edge over their competition, using critical insight to inform decision-making and improving the performance of their teams and products in the market.
Our clients include:
